The Google Earth Blog recently mentioned an article by Michael Jones, Chief Technologist of Google Earth, in the IEEE “Computer Graphics and Applications” magazine. The article can be downloaded here.

Michael quotes from Rudyard Kipling:

I Keep six honest serving-men:
(They taught me all I knew);
Their names are What and Where and When
And How and Why and Who.

The rest of the article is devoted Google’s vision of “Where”. But I think there is also a hidden meaning in that particular analogy. The poem is from Just So Stories, The Elephant’s Child which is an allegorical children’s tale about the dangers and rewards of ’satiable curiosity (Kipling’s words). Here’s the full text:

I Keep six honest serving-men:
(They taught me all I knew)
Their names are What and Where and When
And How and Why and Who.
I send them over land and sea,
I send them east and west;
But after they have worked for me,
I give them all a rest.

I let them rest from nine till five.
For I am busy then,
As well as breakfast, lunch, and tea,
For they are hungry men:
But different folk have different views:
I know a person small —
She keeps ten million serving-men,
Who get no rest at all!
She sends ‘em abroad on her own affairs,
From the second she opens her eyes —
One million Hows, two million Wheres,
And seven million Whys!

The person small in this case was Rudyard Kiplings daughter, but we could easily substitute “company large and ambitious” in its place. Perhaps ’satiable curiosity is at the heart of Google’s success.

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